With her down-to-earth mindset, SERA steadily and confidently built towards her dream. She entered the studio with producer Bas van Daalen, signed with Universal Music, and released her debut single Only Us, which racked up millions of streams. Her real breakthrough came with Head Held High, gaining her international recognition as well. In 2024, she released her debut album The Journey, shown on the TV show De Beste Zangers, released a duet with Douwe Bob, and played major festivals like Pinkpop and Paaspop with a live show that no one could miss.
SERA
Top-shelf pop
Friday 24 October 2025
SERA kicked off her musical journey in 2020 by singing covers from her car and sharing them on social media. Her powerful voice and spontaneous style quickly drew attention, with a major highlight being an impromptu duet with her idol Justin Bieber during an Instagram Live. That moment gave her career an instant boost. Now, SERA releases her own music, in which her personality shines through: unpolished, joyful, disarming, and full of good vibes.
